Zune Update

Microsoft has released firmware 1.3 for its Zune media player. The new firmware corrects a skipping problem with content downloaded from the Zune Marketplace. Changes have also been made to make Zune more reliable in the area of device syncing/detection. Finally, Microsoft has made changes to the way the FM tuner functions when a Zune is placed in sleep mode.

Zune Marketing

Microsoft has been fairly successful with Zune project, and they are very committed to expanding its $100 million marketing through various concerts and social events.

With Zune's wireless technology, they seem to want to establish a strong social networking. But the next hot thing is the phone feature. iPhone is obviously to re-capture all the attentions of music player fans. We will see how Microsoft will counter Apple with their marketing strategy.