More new colors?

Microsoft seems to release pink color Zune player in the late spring. Fashion and design of the player is one of their promotion strategies. They are also planning to release red Zune player around the summer. I guess pink to be the image of flowers, spring, and the heat and hot summer represent red color. They think customers are responsive to new colors and textures of Zune. Technologies and functions of the player are rather unique in Zune, but for an advertising purpose, they seem to be sensitive to its colors. Would you buy one if it just looks good? Possibly some do, I guess.